Senior Capstone

The Senior Capstone project at SCAD represents the culmination of our academic journey, allowing us to synthesize the skills and knowledge we've acquired in our major classes. For my capstone, I chose to develop a comprehensive business and marketing plan for my personal brand.

Skills used: Branding, Business and entrepreneurship, industry trend research, Consumer research, Marketing strategy, advertising, store and experience design, retail buying and planning, Fashion design, Product development, and financial planning.

This is a shortened version of the project, please contact me for details.