Lululemon X Melissa Wood-Tepperberg Collaboration

For this project, we were tasked with designing a collaboration for a brand of our choice. We selected the activewear brand Lululemon and fitness influencer Melissa Wood-Tepperberg, renowned for her popular online workout videos. Wood-Tepperberg's strong influence and commitment to mindful living make her an ideal partner for this collaboration. This project provided valuable insights into the process of creating brand partnerships, analyzing customer trends, and managing every aspect of launching a new product line.

Skills used: Collaboration, research, Trend analysis, Fashion Illustration, and Technical sketching

This is a shortened version of the project, please contact me for details.